Gouge was started out of a family garage in the summer of 1987. Our roots are pure Southern California Lifestyle; Skateboarding / Surfing / Snowboarding / Punk Rock / and Hip Hop. Since the beginning Gouge has made quality products with our own sense of style. Never intending to re-invent the wheel, yet always maintaining our own flavor. Never wanting to be labeled as just another skate or surf line, we just want to be recognized as a cool line for all who dare to stray away from the uniforms of hype. We thank you, the consumer, for supporting us and wearing our gear with pride.